Social media and social justice activism have been working coherently since the Arab spring protests in 2010 and from 2013’s hashtag #BlackLivesMatter. During both events, hashtags and social media were instrumental in glamorizing social justice movements offline. They have also inspired the sprout of social media activism such as #Lovewinsto, #TimesUpto, and #FridaysForFuture.
There are business perks for taking part in social media. About two-thirds of customers believe it’s essential for brands to give their take on social concerns. This post explains how to use social media for social justice activism.
Ensure Your Activism is Inclusive and Accessible
The best part regarding online activism is its accessibility. Door-to-door campaigns or in-person demonstrations can be perilous and costly.
Successful campaigns for change are accessible to everyone, for instance, in the Disability March site. Although most people may not attend the physical march, they can sound their issues regarding political administrations.
Regardless of one’s cause, there are gluts of techniques to merge with straightforward actions for change. Activists can encourage individuals to follow steps for protecting and restoring net impartiality or sharing details regarding human rights infringement issues.
Capture the Moments
Document videos and pictures of the social movements; they are crucial in heartening and motivating people across social media to support the cause. Most social movements are documented in the present world via social media. News channels frequently search through sites such as Twitter for trending information or redolent imagery of daily events.
For example, in the highly publicized 2019 Hong Kong protests, protesters shared clips and stills of the events’ progress.
Use the College Populace
Social media is mostly utilized by young people, such as millennials and Gen-Z individuals. According to a study conducted by the Pew Research Centre, this trend has remained statistically unchanged from 2018.
Snapchat and Instagram have a large following in young adults. The study shows 80 percent of the younger generation use Instagram and Snapchat several times daily. With the vast attention of college-age individuals, social media are prolific platforms for social justice movements and causes.
There are multiple ways of using social media for facilitating awareness online; however, it’s crucial to note that employers and colleges are observing web-based personas.